WELCOME to Thursday, January 20, 2010. True Marketing Errors…..

Below are fine examples of what happens when marketing translations fail to reach a foreign country in an understandable way.

Coors put its slogan, “Turn it loose,” into Spanish, where it was read as “Suffer from diarrhea.”

Clairol introduced the “Mist Stick,” a curling iron, into German only to find out that “mist” is slang for manure. Not too many people had use for the “manure stick”.

Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: Nothing sucks like an Electrolux.

The American slogan for Salem cigarettes, “Salem-Feeling Free”, was translated into the Japanese market as “When smoking Salem, you will feel so refreshed that your mind seems to be free and empty.”

When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the beautiful baby on the label. Later they learned that in Africa, companies routinely put pictures on the label of what’s inside, since most people can’t read English.

An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope’s visit. Instead of “I saw the Pope” (el Papa), the shirts read “I saw the potato” (la papa).

In Italy, a campaign for Schweppes Tonic Water translated the name into “Schweppes Toilet Water.”

Pepsi’s “Come alive with the Pepsi Generation” translated into “Pepsi brings your ancestors back from the grave,” in Chinese.

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say “It won’t leak in your pocket and embarrass you.” However, the company mistakenly thought the spanish word “embarazar” meant embarrass. Instead the ads said that “It wont leak in your pocket and make you pregnant.”

The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means “bite the wax tadpole” or “female horse stuffed with wax” depending on the dialect. Coke then researched 40,000 Chinese characters and found a close phonetic equivalent, “ko-kou-ko-le,” which can be loosely translated as “happiness in the mouth.”

Also in Chinese, the Kentucky Fried Chicken slogan “finger-lickin’ good” came out as “eat your fingers off.”

When General Motors introduced the Chevy Nova in South America, it was apparently unaware that “no va” means “it won’t go.” After the company figured out why it wasn’t selling any cars, it renamed the car in its Spanish markets to the Caribe.

Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine.

Hey I’m just saying! Have a great Thursday and whatever you do, don’t forget to LAFF IT UP! Peace, I am outta here!

q u o t e s o f t h e d a y

Steven Wright….

I just got out of the hospital. I was in a speed reading accident. I hit a book mark and flew across the room.

I installed a skylight in my apartment…. The people who live above me are furious!

All of the people in my building are insane. The guy above me designs synthetic hairballs for ceramic cats. The lady across the hall tried to rob a department store… With a pricing gun… She said, “Give me all of the money in the vault, or I’m marking down everything in the store.”

While I was gone, somebody rearranged all the furniture in my bedroom. They put it in *exactly* the same place it was. When I told my roommate, he said: “Do I know you?”

In my house there’s this light switch that doesn’t do anything. Every so often I would flick it on and off just to check. Yesterday, I got a call from a woman in Germany. She said, “Cut it out.”

Doing a little work around the house. I put fake brick wallpaper over a real brick wall, just so I’d be the only one who knew. People come over and I’m gonna say, “Go ahead, touch it… It feels real.”

In my house on the ceilings I have paintings of the rooms above… So I never have to go upstairs.

One time the power went out in my house and I had to use the flash on my camera to see my way around. I made a sandwich and took fifty pictures of my face. The neighbors thought there was lightning in my house.

G u a r a n t e e d t o R o l l Y o u r E y e s

There was this guy and he had a girlfriend called Lorraine who was very pretty and he liked her a lot.
One day he went to work to find that a new girl had started. Her name was Clearly and she was absolutely gorgeous. He became quite besotted with her and after a while it became obvious that she was interested in him too. But this guy was a loyal man and he wouldn’t get involved with Clearly while he was still going out with Lorraine. He decided that there was nothing for it but to break up with her and get it on with the new girl. He planned several times to tell Lorraine but he couldn’t bring himself to do it. One day they went for a walk along the river bank when Lorraine slipped and fell in to the river. The current carried her off and she drowned. The guy stopped for a moment by the river and then ran off smiling and singing: “I can see Clearly now Lorraine has gone”
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Wednesday’s Movie Trivia of the day! ‘How much movie trivia can you answer?‘I should go to Paris and jump off the Eiffel Tower. If I took the Concorde I could be dead three hours earlier.’
Answer: Everybody Says I Love You
Woody Allen directs and stars in this musical that also stars Goldie Hawn, Alan Alda, Drew Barrymore, and Ed Norton.
Thursday’s Movie Trivia of the day! ‘How much movie trivia can you answer? What movie is this quote from???? (At a wake) ‘Amazing tradition. They throw a great party for you on the one day they know you can’t come.’
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Wednesday’s Crazy Song Definitions, This quiz features popular songs from 2008, try and identify which song or which artist.”“Give me just a second and I’ll be all right.”

Answer: Daniel Bedingfield

From “Gotta Get Thru This”. This song was created from Daniel’s bedroom, on his computer.

Thursday’s Crazy Song Definitions, This quiz features popular songs from 2000-2002 try and identify which song or which artist.“If I get too tired to make it, be my breath so I can walk.”

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Wednesday’s Quizzler is..

Your task here is to change one letter in each of the following words, in order to find eight (8) words with a common theme.

Drone
Bait
Builder
Cede
Done
Pest
Vial
Tuna

ANSWER: The common theme is: units of currency
Krone (Denmark), Baht (Thailand), Guilder (Netherlands), Cedi (Ghana)
Dong (Vietnam), Peso (Colombia), Rial (Iran), Kuna (Croatia)

Thursday’s Quizzler is…

What is this?

Sticker Bum
Sticker Sticker Bum Bum
Sticker Sticker Sticker Bum Bum Bum

TODAY’S QUIZZMASTER OF THE DAY AWARD GOES TO MS. ANDREA L. BANKS. BRILLIANT SOLVING BANKS!

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